About us

About the Founder & Curator

I never imagined that 90’s hip-hop culture would come back so strong in the 2020s — but here I am, expressing my love for it all over again… in new ways.

Glow-Up Era was born out of a lifelong connection to music, movement, and style. I grew up in a small suburb on the East Coast — a theater kid with a big soprano voice, always performing, always dreaming. But when hip-hop entered my world, everything changed. The sound, the energy, the fashion — it hit me hard and never let go.

By the time I was a teenager, I was glued to the speakers, hitting the dancefloor the second the DJ dropped Rob Bass or Heavy D. I wasn’t just listening — I was living it. I rocked JNCOs, FUBU, Cross Colours, Karl Kani — not because it was trendy, but because it said something about who I was and who I wanted to be.

In the mid-90s, I started writing my own lyrics and performing with my crew, the 00Agents. In 2000, we moved to Brooklyn and started grinding in the New York scene. Most of our shows were in Manhattan — open mics, college radio stations, community spaces, anywhere we could grab a mic. I became known as Sneaky Pete and I gave it everything. No manager. No hype. Just passion, presence, and a whole lot of stage sweat.

That same fire lives in Glow-Up Era. What started as a sneaker side hustle turned into a full-blown mission: to help people express themselves through style — without needing to chase hype or pay crazy prices. I handpick every item: rare sneakers, thrifted tees, throwback pieces, and full fits that blend nostalgia with now. The goal? Help you find something that feels real. Something that tells a story.

Because we’re not just flipping clothes. We’re curating culture.
Whether it’s outlet heat or a thrifted gem, every piece in Glow-Up Era carries soul. I built this for the ones who know how to put a fit together from nothing. For the ones who’ve always had style, even when the budget didn’t match the vision. For the ones who still remember their first pair of shell toes or the first time they saw someone rock a velour tracksuit like royalty.